Guides on monetisation, pricing and revenue
Worked examples and frameworks for founders, growth teams and publishers who want more revenue from what they already have.
SaaS pricing · 11 min read
Usage based pricing, when it fits and how to run it without surprising customers
Usage based pricing explained: when it fits, how to choose and meter the unit, how to price overages, keep bills predictable, and combine it with a base plan.
API and data · 11 min read
API monetization strategy, from free tier and rate limits to usage pricing and data licensing
An API monetization strategy guide: free tiers, subscription and usage pricing, rate limit tiers, overages, revenue share and data licensing, with worked numbers.
SaaS pricing · 12 min read
SaaS pricing strategy, from value metric and packaging to price increases
A SaaS pricing strategy guide: choose the value metric, package tiers, raise prices safely with grandfathering, and set annual plan discounts that pay off.
Apps and games · 11 min read
App monetization strategies, from paywall placement to hybrid models
App monetization strategies compared: paywall placement, trial design, subscription tiers, ads, hybrid models and in-app offers, with worked arithmetic.
SaaS pricing · 11 min read
SaaS pricing models compared, with worked examples for each
SaaS pricing models explained with arithmetic: flat rate, tiered, per seat, usage based, hybrid, and freemium versus reverse trial, with when each one fits.
Monetisation strategy · 11 min read
Monetization strategy, a framework to find the next dollar across your revenue stack
A practical monetization strategy framework: inventory every revenue stream, size each one, rank by expected value and effort, then test with a baseline.
Website monetisation · 11 min read
How to monetize a website, every revenue stream ranked by effort and return
How to monetize a website in practice: every revenue stream ranked by effort and revenue per visitor, with worked arithmetic and a simple order to test them.